Nov. 16, 2007
This year, some economic forecasters are predicting doom and gloom for the all-important
2007 Christmas shopping season. However, eMarketer predicts that Internet holiday sales could
reach $31 billion in 2007, up 18.5 percent when compared to 2006.
Jeff Grau, eMarketer analyst and author of the new report Online Holiday Shopping says "it’s
true that 2007’s growth rate will be lower than 2006’s growth rate of almost 25 percent. However,
it's superior to the low single-digit growth rate forecast for the overall retail industry this
Overall, Internet sales for the holiday season this year will account for approximately 23 percent
of annual retail eCommerce sales, or roughly the same as 2006.
Grau added that “there are several reasons for the continued strength of online sales growth. One
we've noticed is that many online shoppers are shopping much earlier.”
About half of online consumers responding to an Advertising.com survey conducted six months ago
indicated that in 2007 they would start shopping for holiday gifts in September or October.
Grau added that “online buyers are also shopping later in the holiday season.
In 2006 there was a 45 percent spending surge in the week before Christmas, according to comScore
By far, early birds and the usual procrastinators mark the bookends of the holiday shopping season,
but the most intensive online holiday shopping days still fall in between.
“Overall, online consumers will continue to shift more of their holiday gift spending from
physical stores to Web sites this year. This will insulate retail eCommerce from the economic
jitters expected to dampen retail industry sales during the critical months of November and December,”
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