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Free shipping of online products with Wal-Mart

March 6, 2007

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Wal-Mart may try to modify how items are sold on the Internet by offering free shipping to its online customers. Wal-Mart's new Site to Store program enables users to buy products on and have them shipped for free to a Wal-Mart store for subsequent pick-up.

Wal-Mart, the world's largest consumer retailer, said its "Site to Store" program is designed to give customers another way to shop Wal-Mart's products and values, both in stores and online.

Wal-Mart continues to struggle with lower and sluggish sales, and slowing traffic trends at its stores nation-wide.

Wal-Mart's 'View from the Top' is on a new initiative to become eco-friendly.

Over the past few years, the company has pursued a more upscale strategy for its online division by selling better quality and pricier products such as cashmere clothing and name-brand electronics sold exclusively on its Web site.

Wal-Mart said products bought on its site typically arrive at the store within seven to ten business days, and customers will be alerted about the delivery via e-mail.

The company said it has rolled out the service to more than 750 stores and plans to introduce the service to more than 3,300 stores by late summer 2007.

Wal-Mart, Target, Costco and a few other chain stores are expected to report their February sales later this week.

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Source: IT World Canada

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