Contact Us          Submit a News Story          News Archives          Home

E-Commerce News

Cyber Monday very profitable for eMerchants

November 29, 2005

According to some reports, millions of eCommerce shoppers 'grabbed' the Internet Monday to begin their cyber holiday shopping. This practice is known as Cyber Monday, the Monday following the U.S. Thanksgiving holiday where people flock to eCommerce sites, but while sitting at their jobs.

While not the biggest online shopping day of the season -- in terms of total shopping volume, that often occurs before Thanksgiving, though for some retailers, the busiest hours are yet to come -- the first day back to work after the Thanksgiving holiday for many has become a banner day for e-commerce.

Data from various sources confirmed the surge in traffic. Akama's Net Usage Index for Retail showed a 35 percent spike in traffic, with some 1.6 million visitors per minute visiting such sites over the course of the day. Traffic hit a fever pitch in the mid-afternoon, Eastern Time, with more than 3 million visitors clicking onto the 200-plus retail Web sites that Akamai tracks.

Akamai's Web data shows that Monday is typically the busiest day for visiting e-commerce sites, even during the rest of the year.

The National Retail Federation and its online arm,, coined the phrase Cyber Monday to draw attention to the rise of e-commerce. Meant to be the counterpart to Black Friday, the day after Thanksgiving that has traditionally helped brick-and-mortar retailers reach profitability for the year, the back-to-work traffic surge has been a closely phenomenon for several years.

But just as Black Friday is not always the year's busiest shopping day, analysts say Cyber Monday probably isn't the biggest haul for e-commerce either. Traffic data from comScore Networks suggests that peak came this year on Nov. 22.

The marketing push behind Cyber Monday may not be welcome at many corporations, where high-speed Internet connections are being used to speed online shopping and buying, likely distracting millions of workers in the process.

While many major retailers avoid giving real-time updates on their sales, some individual e-tailers stepped forward to report strong sales on Cyber Monday.

eBags Inc. said it had record sales, with revenue up nearly 60 percent over the same day last year. eBags said a newly launched Web site under the brand and upgrades to its e-commerce operations helped it capture more sales. also noted a surge in traffic on Monday. While visits to its comparison shopping search engine were up 30 percent over last year on Black Friday, traffic was up 37 percent year-over-year on Cyber Monday, the company said.

CEO Lorrie Norrington suggested that as consumers become more comfortable relying on deliveries to arrive in time for the holidays, Cyber Monday will herald a strong finish to the online buying season. "More mainstream consumers than ever before are using the Internet to find, compare and buy their gifts," she said.

Forrester analyst Carrie Johnson said shoppers have been pushing the end of the online shopping season back further each year, as their confidence grows that purchases will in fact show up on time.

"The days of online buying coming to a stop a full week before the holiday are a thing of the past," Johnson said. This year, Christmas falls on a Sunday, which leaves open the possibility of Christmas Eve deliveries from some retailers, including

Those last-minute deliveries will come at a cost, however, and many online buyers are motivated by free shipping promotions. "They are a big driver of the traffic we're seeing early in the season," she added.

Additional good news for the e-commerce industry came in the form of reports that most major retail sites were standing up to the pounding of millions of visits with little or no problems.

According to Keynote Systems Senior Internet Analyst Roopak Patel, response times to complete searches or transactions on major sites went as high as 12 seconds over the weekend after Thanksgiving, but that 95 percent of all attempted log-ins or searches were able to be completed.

Patel said the weekend and Cyber Monday represented a passed test for e-commerce, with more surges in traffic still to come.

"Many experts are predicting that the heaviest online shopping day is yet to come, much closer to December 25," Patel said.

Source: eCommerce Times

Advertise on E-Commerce News

Advertise on E-Commerce News and increase your site's visibility while boosting your sales.

If you have a product or service that deals with the ecommerce or ebusiness field, advertising on E-Commerce News can bring you new sales leads and close new marketing channels. This news portal is read by over 25,000 people a week.

Businessmen and woman that either own an ecommerce website, an ebusiness franchise, a B2B commercial exchange or by people in all walks of life that need to keep abreast of this fast-changing field. For more information on the many advantages of advertising on our news portal or to request pricing information, please send us an email and a marketing representative will be glad to answer you promptly.

Contact | Submit News | News Archives | Home

Copyright E-Commerce News, 2005. All rights reserved.

Avantex offers professional Web hosting services at wholesale-only prices. Get the best Linux or Windows hosting package for your eCommerce website. Learn more by clicking here.