November 23, 2005
Fresh data available from accounting firm KPMG reveals that Christmas
shoppers are busy using their credit cards online.
KPMG's report on
Christmas 2005 spending numbers show that eCommerce users will
spend on average £333 on gifts this year.
Additionally, since the
beginning of November, it would appear that many people are spending
around £104 of their overall allocated budgets.
And the so-called "beancounters" discovered that some four in ten shoppers have already used the Net to order or buy some of their presents.
"We can surmise from this that it is the early shopping trips that are being replaced not only by online searching this year, but by early online buying," said the research.
"Perhaps this is in wake of the memory of scares of late delivery last year. Very interestingly, it is 30-50 year olds that have been most active in early on-line shopping, not the younger generation."
Predictably, sales of electrical gear is set to lead online sales although fashion items are reportedly already experiencing strong growth.
Etailing trade group IMRG predicts that online sales in the eight weeks to Christmas are set to jump 40 per cent to £5bn from £3.5bn this year.
Source: The Register
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