September 8, 2005
A new study reveals that in the U.K., many local businesses are
missing important opportunities on a pie of £ 1.5 billion by simply
neglecting to offer their products and services on the Internet.
A sample of shoppers interviewed by online search directory Touch
Local shows that close to 70 percent would like to acquire products
from their local stores but convenience is still their
Overwhelmingly, shoppers prefer to buy online, and with an estimated £1.5bn to be generated by online sales this year, too many firms are failing to claim their share, Touch Local claims.
Its poll uncovered strong sentiment toward buying local. Nearly half of shoppers favour their local shops over superstores, but research shows only 31 per cent of local shops are trading online.
Of these, only six per cent have websites with payment facilities.
With 69 per cent of UK local businesses still not trading online, customers have no choice but to buy from chain stores, Touch Local says.
“The people of Britain clearly want to shop locally - and we are all for helping boost local economy and supporting local traders - but we are pushed for time,” said Tony Piedade, commercial director for Touch Local.
He said most firms shun online retail because of fears about the cost of building and maintaining a website, a lack of marketing funds and the red tape involved in acquiring an internet merchant account number to trade via the Internet.
Source: The Register
Advertise on E-Commerce News
If you have a product or service that deals with the ecommerce
or ebusiness field, advertising on E-Commerce News can bring
you new sales leads and close new marketing channels. This news
portal is read by over 25,000 people a week.
Businessmen and woman that either own an ecommerce website, an
ebusiness franchise, a B2B commercial exchange or by people in all walks
of life that need to keep abreast of this fast-changing field. For
more information on the many advantages of advertising on our news
portal or to request pricing information, please send us an
and a marketing representative will be glad to answer you