May 27, 2005
Small and medium-size eCommerce merchants could do better
this holiday season than some e-giants such as Amazon and Buy.com
because they're better prepared, according to a new study.
A recent survey of almost 1,400 Internet merchants found that a majority of small and mid-size eTailers feature secure credit card processing, offer order tracking and have return policies and money-back guarantees posted on their Web sites, unlike many of their larger counterparts.
As for how small and mid-size eTailers geared up for the holidays, 93% had secure credit card processing -- up from 85% in October 1999 -- 91% have privacy policies published on their Web site, 83% have inventory tracking, 92% offer order tracking, 92% have return polices posted on their Web sites, and 72% offer an unconditional money-back guarantee.
Also, 20% reported having online customer support. Among those who didn't, 22% planned to have it in time for the holiday shopping season.
Lastly, 69% reported they were planning special promotions for the holidays, 28% planned to offer free shipping, and 10% would be adding more help to assist during the season.
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