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Amazon launches online wedding planning services

May 6, 2005

Amazon.com announces today its launching of Amazon Wedding, an online wedding destination site offering couples wedding planning and registry advice, as well as millions of products to choose from Amazon.com. The portal is aimed at being a one-stop shopping resource.

Amazon Wedding (www.amazon.com/wedding) allows couples to register for a vast selection of products on Amazon.com, from Lenox fine china to Sony camcorders.

Amazon has teamed with Michele Adams and Gia Russo, "the MiGi Girls," to add expert advice throughout the Wedding Planning Guides. The MiGi Girls, authors of Wedding Showers and hosts of The Art of the Party on the Fine Living Network, offer customers ideas and tips about making invitations, planning the reception, and choosing a ceremony style.

Engaged couples, and their family and friends, will find helpful information for planning everything from the bridal shower to the honeymoon in the more than 150 Planning Guides featured in Amazon Wedding.

"Getting married is a very happy, but busy, time for couples. Amazon Wedding has added helpful planning tools, expert content, and a little inspiration for couples planning their big day," said Kerry Morris, divisional merchandising manager of Home & Garden at Amazon.com.

"Amazon Wedding also allows couples to register for millions of different products in one registry. In fact, we have seen couples register for more than 70,000 unique products at Amazon.com, from camping gear to crystal, throughout the last few months."

Amazon Wedding also offers couples checklists and planning tools to help them keep track of everything from engagement announcements to thank-you notes.

The interactive Registry Checklist allows couples to keep track of what they've added to their registry and recommends quantities of each item, such as the types and quantity of knives for a well-stocked kitchen or all of the components of a home theater system.

The Planning Checklist guides couples through the wedding planning process, helping them manage each task. Both the Registry and Planning Checklists link back to the Registry and Planning Guides for more information.

Amazon Wedding also includes a Local Vendor Search feature to help couples find florists, photographers and caterers in their local area using the A9 Yellow Pages. Without leaving Amazon Wedding, users can find local vendors based on their registry address and the article topics they are viewing.

For more details, visit www.amazon.com/wedding.

Source: Amazon.com



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