Contact Us          Submit a News Story          News Archives          Home

E-Commerce News

Active Decisions launches its new guided selling software

January 26, 2005

Active Decisions, a B2C (Business-to-Consumer) software developer launches the latest version of its guided selling software.

The Active Advisor for Handhelds is intended to give sales floor representatives instant expertise in any ware located on the showroom floors, from the latest home/office furniture to the most obscure type of printer ink cartridge.

Focusing on the fact there is more than 60 percent employee turnover in any given year, coupled with rapidly-changing product lines, the handheld device has two methods for delivering product information from the store servers into the device.

"With the enormous turnover by sales associates, [retailers] have a constant stream of people who don't know the products very well and so we empower them with knowledge about all the products," said Darby Wiliams, Active Decisions vice president of marketing.

The first pass scans the bar code on any product in the inventory and produces facts on the product and comparisons with competing products, as well as accessories that go along with the product. The second pass prompts the sales rep to input information on the type of features (price, functionality, brand) the customer is looking for in the store.

The query information is sent via the handheld's Wi-Fi connection -- the company is emphasizing its relationship with Symbol Technologies and its MC50 enterprise digital assistant (EDA) -- to the back office, where a J2EE-based (define) application server houses Active Decisions' Active Spex (product and category data). Using another company software offering, Active Reasoning, the query sent from floor is processed and matched against the company's inventory for the best match.

Williams said that with the information available at their fingertips, sales reps are doing something they might not normally do: ask the customer what they want.

"This gives sales people a lot more confidence in being able to go up to any person in any category, whether they think they're an expert or not, and engage them and offer their support," he said.

The handheld version of Active Advisor is the latest in a line of products around the Active architecture, which includes software catering online, kiosk and desktop environments.

Current Active Decisions customers include Bank of America, Staples, Motorola, Hewlett-Packard and Yahoo. Office supply store OfficeMax has been testing the handheld devices with its sales associates on the store floors.

Source: Internet

Advertise on E-Commerce News

Advertise on E-Commerce News and increase your site's visibility while boosting your sales.

If you have a product or service that deals with the ecommerce or ebusiness field, advertising on E-Commerce News can bring you new sales leads and close new marketing channels. This news portal is read by over 25,000 people a week.

Businessmen and woman that either own an ecommerce website, an ebusiness franchise, a B2B commercial exchange or by people in all walks of life that need to keep abreast of this fast-changing field. For more information on the many advantages of advertising on our news portal or to request pricing information, please send us an email and a marketing representative will be glad to answer you promptly.

Contact | Submit News | News Archives | Home

Copyright E-Commerce News, 2005. All rights reserved.

Avantex offers professional Web hosting services at wholesale-only prices. Get the best Linux or Windows hosting package for your eCommerce website. Learn more by clicking here.